The Eco Store Turns One!

The Eco Store Turns One!

Reflecting allows us to pause, so that we can have a moment to understand and unpack recent experiences to create meaning, which results in opportunities for growth and development. We practice reflecting daily, as its importance helps to improve our daily operations and wellbeing. With the eco store recently turning one, we will be covering our thoughts, challenges and successes over the past year. 

We are proud to say that we have endured a year of business and had so fun much along the way. With your help, we have managed to plant over thirty trees which will contribute to providing homes to a variety of animals, increasing the biodiversity, and most importantly reducing the effects of climate change.

Throughout the year, some of our successes, was through engagement. We explored a variety of different avenues, such as an Opening Days of a Yoga Studio, Markets, and temporary pop up within local businesses. This was a great way to put a face to the name, especially as we are the new kids on the block. We would also like to acknowledge the biggest step of them all, which is starting the journey. At times, this can be the hardest challenge to overcome and as humans we often fall victim of self doubt and never take that chance. So, for a piece of advice, if you’re worried about betting on yourself, take that chance as life moves fast, and you never know, you might just be the next Steve Jobs.

One of our biggest hurdles was understanding what we could achieve and being realistic about it. An example of this, was when we were developing our vision. We wanted it to be something that would underpin our purpose and decision making, ultimately something that we would live and breathe. During this process, we originally wanted to include the importance of the spiritual aspects of life, but found it was difficult to associate that and our eco/sustainable purpose. In the end, we found through daily practice and transferring this energy towards our daily operations would be a way to embed this mindset within our community. This also occurred in our goal setting as we had set an ambitious target for growth, but unfortunately did not meet them. Although, this doesn’t mean we can’t celebrate and acknowledge where we are as a collective. Remember, you need to learn to crawl, before you can walk. While we have been crawling, we have overcome several challenges and used each challenge as an opportunity to grow.

Another challenge was spending majority of our energy towards our social media channel. Social media can be a great tool to reach an audience and build a platform, however, you can also get lost in chasing trends or engagement, which we felt took us away from our purpose. We also discovered that for our purposes it can be difficult for knowledge sharing, and as a result, we began our Journal, as a place to unpack key issues and provide meaningful discussion on all things sustainable.

As our reflection draws to a close, we wanted to provide you with an insight of what to expect in the near future. The first is that we will be expanding our eco store through creating a true marketplace for all sustainable and ethical makers. With this we hope to provide you with a greater variety of environmentally friendly products to further your sustainable journey. The second is that we will be joining the marketplace and be releasing a Worldly Lane exclusive product, which we have spent the last year, designing and prototyping. We are very excited about this and cannot wait to share it with you all. 

Images used within this article:

Cake by Nikhita Singhal 

Mountain Range by Kurt Cotoaga 

Market by Mael BALLAND 

Reading next

How We Walk the Talk in Being a Sustainable Business
Meet the Founder of Worldly Lane

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